When ads are placed on my screen in the middle of reading an article, it is maddening to have them blinking. I understand that you want my attention but if I am distracted from what I am reading so much that I can no longer read the article, it is beyond what I am willing to put up with. I just close the article and move on. You can do better. I am 65 years old, my vision is not that great and my attention span is shorter than is used to be. I love to read online articles on many subject. I am frustrated that is has become so difficult.
It is also interesting that you do not have a category of complaints that covers the user experience that we all put up with every day!!!