We just learned that Crown Media recently partnered up with several new advertising venues that will provide enhanced value and improved return on investment to advertisers through new services. This involves increased advertising of pharmaceutical drugs in an effort to directly target the consumer to 'facilitate the selling of their commercial inventory.' Hallmark Channel is extending their marketing to pharma advertising. As it is, pharm commercials are out of control. It really needs to stop. As viewers, we have the power to change that. As a result, this WILL affect our viewing of Hallmark programs and movies.