William J Abbott
CEO
Crown Media

Dear Sir

I like many other deep fans of the Hallmark Channel are very disappointed in the stance you have taken.
You have caved in to the 1% of people who, quite frankly, do not even watch or are interested in Hallmark's movies and programs. You have given disproportionate credence to the 1% who dominate social media and forgotten the vast majority of your audience who look to Hallmark for family-oriented, non leftist pressurized programs. Not only is this blatant cowardice, but it is business stupidity and suicide.

This decision will only come back to bite you. In this day and age where giant companies fall and can be wiped out in an instanct, your lack of wisdom and careful reflection on your true audience has started your downhill slide.

I, like many other Hallmark fans will begin by cancelling our subscriptions. The Hallmark brand was built on the values and beliefs of wholesome family entertainment which are held by most American families. These have been distorted in the Social Media by those who diverge from these values and claim that they are held by most Americans. In your fearful attempt to avoid political controversy you have forgotten these values and beliefs which are entrenched in your brand, a brand that has now been tarnished by your failure to uphold them.

A company survives on its customers--a lesson that you seem to have forgotten by cowtowing to the 1% rabble who is so disproportionately represented on social media. Look only for the value of your brand now to decline as those like myself had turned to your channel as one of the last bastions of true family morality.

It is time for those entrepreneurs who have the courage, fortitude and resources to face down the leftist rabble to pick up where Hallmark has failed. Perhaps a reader of this commentary.

Tom