I can't believe the ONE channel that's SAFE from the LGBTQ agenda, just caved in to them. You state you're for traditional American values and that you're family friendly for viewers of all ages, clearly not! I really hope losing the majoirty of your viewers that have ABSOLUTELY 0% INTEREST in seeing this kind of material is worth it!

If Hallmark yields to the lgbtq community then we will stop watching as will many of our friends!
Hallmark is one of the only pure Christian tv programs to watch. Shame on you if you do.

Due to your decision to forgo the Christian values the Hallmark trademark originally stood for and has now decided to support the LGBT platform, I will no longer be watching the movie channels and I am cancelling my Hallmark ecards membership. I am disappointed in this decision, but not surprised- it takes people with strong moral fortitude and I find very few businesses have that anymore. Money always wins- it makes me sad for all of you.

I just feel like if people aren’t living their life exactly like me they’re going to hell and I don’t want to even think about that let alone see it. I don’t mean to be negative and whiny and hypocritical and self-righteous and judgy and I definitely am not going to waste my productive and moral time complaining about one representation of love, but my children are on the verge of making horrible choices about their sexuality and it’s imperative they do not see two same sex people in love not even for 60 seconds. It could push them over the heaven cliff into hell. But they never would because they are good Christian children and I do not have time to abandon them emotionally and physically and financially anyway even if they were to be persuaded to choose hell. But I will. Because god is good. And so am I. And there is nothing more atrocious going on in the world than your commercial. Not starving children, rape, murder, genocide, religious persecution. NOTHING IS WORSE.

Please Hallmark I beg of you to stop putting anything controversial on your channel. Hallmark was one of the few channels I watched and now I feel like I can no longer support a channel that so openly opposes what I stand for. Are there no conservatives on your team fighting for our viewpoint? I could be wrong but I bet the majority of your audience are conservative females. I wonder what Candace Cameron Bure will think of all this. I was so heartbroken and disappointed by your decision. Please stick to your original policies. If you don't I guarantee you will lose many viewers. I am praying for you.

William J Abbott
CEO
Crown Media

Dear Sir

I like many other deep fans of the Hallmark Channel are very disappointed in the stance you have taken.
You have caved in to the 1% of people who, quite frankly, do not even watch or are interested in Hallmark's movies and programs. You have given disproportionate credence to the 1% who dominate social media and forgotten the vast majority of your audience who look to Hallmark for family-oriented, non leftist pressurized programs. Not only is this blatant cowardice, but it is business stupidity and suicide.

This decision will only come back to bite you. In this day and age where giant companies fall and can be wiped out in an instanct, your lack of wisdom and careful reflection on your true audience has started your downhill slide.

I, like many other Hallmark fans will begin by cancelling our subscriptions. The Hallmark brand was built on the values and beliefs of wholesome family entertainment which are held by most American families. These have been distorted in the Social Media by those who diverge from these values and claim that they are held by most Americans. In your fearful attempt to avoid political controversy you have forgotten these values and beliefs which are entrenched in your brand, a brand that has now been tarnished by your failure to uphold them.

A company survives on its customers--a lesson that you seem to have forgotten by cowtowing to the 1% rabble who is so disproportionately represented on social media. Look only for the value of your brand now to decline as those like myself had turned to your channel as one of the last bastions of true family morality.

It is time for those entrepreneurs who have the courage, fortitude and resources to face down the leftist rabble to pick up where Hallmark has failed. Perhaps a reader of this commentary.

Fourth time to try to submit this - you obviously do not want negative comments!!!!!!!!!!!!!

I was relieved when I read in the Sunday paper that the ZOLA adds had been dropped. Then today I saw that Crown-Media had caved to the LGBT ( a group that makes up a very small percent of the US population).

My family watches very little regular broadcasting because of the horrible content. We watched the Hallmark channels because of the conservative nature of the programming.

When I saw the ZOLA commercial I immediately turned to the History channel. I will not return to the Hallmark channels until I am assured that my family will not again be subjected to such disgusting content in the show or from your advertisers.

I think you will lose more viewership from conservatives, Christians and family people than you will gain from such disgusting content!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

I was very disappointed that Hallmark reversed their decision on showing the Zola commercial. This would have never been an issue if Hallmark would have stuck to their original platform and never aired it to begin with. The reason your channel has been successful in the past is because it was different from any other station. By changing your viewing material makes this channel no different than any other channel and does not give you a competitive edge. I hope Hallmark changes their decision and views on this topic in the future.

One reason I have always watched the Hallmark channel is because it is a clean family friendly channel. I will quit watching this channel if they promote same sex relationships! If you feel you must support same sex relationships I suggest you give them their own channel. There are X-rated channels for X-rated movies. You need to have a channel for same sex couples instead of forcing this lifestyle on a conservative audience!
What are you thinking!!!!!

Once again, another formerly respectable company has caved to the secular crowd that is trying (and succeeding) in destroying America.
What is next Hallmark - a gay Joseph, lesbian Mary, and baby Jesus who grows up to be bi-sexual? How about pornography? That is a great family value too, correct?
I don’t believe in discrimination against anyone. Defending Jude’s-Christian precepts is nothing to apologize for and it is certainly not discriminatory. How is it that the secular crowd which champions tolerance has no respect for anyone who believe in orthodox Judeo-Christian views?
Boycott Hallmark and all of the other corporations led by cowardly executives who respect only the dollar.

My sentiments are shared by the majority on this board....

I have enjoyed the Hallmark Chanel for the programming content over the years which did NOT include LGBT / Homosexuality / same sex relationships...etc.

The culture and morality of yesterday is deeply threatened by the tolerance and dare I say encouragement of the extremist minority that will do anything and everything to change the landscape in their favor.

Please do not bow to this behavior. With todays extraordinary accessibility to various communication portals (internet, messaging, television, radio, satellite radio, etc), there are plenty of outlets for this type of content. So why would you (Hallmark) take a tried and true format and ruin it by caving to the very few. All your doing is pushing your long term customer base away.

Hollywood has been infiltrated by the LGBT (and sympathizer) community and as such, is destroying television programming.
It is very difficult to find programming that is clean (no foul language, no political bashing, no gay content, etc) - you WERE one of the few remaining channels we could go to.

PLEASE stay strong and continue to provide the content that made you the channel you are (were).

I am thrilled to see Hallmark not buckle under the so-called politically correct social pressure of the beyond-crazy radical anarchists who ascribe to society’s moral decay, and call it “progress”. Far from it, and the otherwise-silent majority needs to get loud and put these wackos back in their place. I’m just fine with whatever someone does in their own lives, but I will not tolerate the perverse and immoral becoming mainstream when my kids are involved. They love watching Hallmark, and I love that Hallmark is a bastion against these deviants. OBTW, for the folks quoting chapter and verse...did you have to look those up? Bet so, as anyone using the Bible to defend the LGBQEIEIO agenda is seriously lacking in faith or understanding. Try reading Leviticus 18/22 and 20/13...let me know how that goes for you.

I love the Hallmark movies and I am ..... wait for it .... I am a LESBIAN oh no!!!!
I like wholesome and good, I go to work in a school... and come home to my kids. Stop trying to make others out to be bad people with comprised values. People are people, good and bad across every community.
It makes me sick that you are hiding behind “morality” as a way to hate on others and the people they love.
Live your life, you are no better! If you don’t like something- turn the channel!!!

I vehemently denounce your decision to pull the lesbian ad. You bowed to a hate group and it is disgusting. No more Hallmark channel, Christmas cards, ornaments or any purchase associated with Hallmark. Trust me, Facebook will be in fire with protests!
Disgustjng

My granddaughter and I have been watching the Cookie Matchup on Hallmark Drama. We love these type of shows, but have found it hard to watch the ones on Food Network due to inappropriate commercials and openly gay contestants. I chose this show thinking we would be safe from having that lifestyle crammed down our throat. Wrong! On the finale, one baker was talking about what he and his boyfriend will do with the money if he wins. What happened to Christian, family programming? Hallmark Channels were the only ones I felt safe having on at any time. Now, you are airing commercials with lesbians kissing, openly gay contestants on baking shows and I understand you may start showing movies with gay characters. Are you a Christian based, family programming company or are you not? Take a stand or lose millions of viewers!!! So, so disappointed in you!

Go ahead Hallmark, accept the gay agenda. My family will find some other way to spend the approx 8-12 hours a week that we currently spend on HMC.

Please...may we enjoy one holiday at a time? I agree with the others who want to keep Christmas in December! I really love your Sat. night movies, but will not watch Christmas ones until after Thanksgiving. Why don't we have Halloween and Thanksgiving movies? Too much, too soon ruins the true feeling of the sacred holiday. Thank you for your consideration.

Can't STAND Golden Girls (old whiny hags) and Home and Family (used to like until they bumped Christina). I have grown to like "The Middle" from kids watching on Freeform (all you haters should give show a chance as it is wholesome and funny).

BUT, please do not mess with our "I Love Lucy" show in the AM. Our family loves this show and watches while getting ready for school and work. Please restore.

What's the matter with you people? Iam cancelling my service with you today. No one wants to watch endless Christmas movies in July. Not everyone celebrates Christmas and it's a very sad time of the year for those of us who are missing so many of our loved ones. It's bad enough to have to suffer through these sappy movies in December if you could control yourself to show them only in the few weeks preceding Christmas. It's ridiculous. I am done with you.
Marilyn Dish customer

Hallmark, can you hear us yet? We are SICK of having your Christmas movies forced on us almost year round. It's bad enough that you do for nearly two and a half months, completely skipping
Halloween, Thanksgiving, and most of the autumn season, but then you do it for much of July, on BOTH of your channels? Incomprehensible and completely idiotic.

First you filled Hallmark movie and mysteries with marathons of one hour shows and mystery reruns and stopped playing movies. You play too much and too soon of the Christmas movies. Then you ruined When Calls the Heart by killing off Jack. You added a reality show- why would I want to watch it? And now I have to pay for yet another channel to see the real Hallmark movies?
No thanks!
I'll be watching less.

Your movies are terrible, they all end the same, have the same plot and I can tell what happens within 5 minutes of watching it. All you do is change the characters names, I would rather watch Disney Princess movies than yours they suck so bad

Really...the key word was lead actors..
Yes I did watch all the movies you listed above .
BET stands for black entertainment television, what does hallmark stand for? When you find out, please let me know. Freedom of speech remember, be blessed.

I don't know why you are complaining about not having more black people on Hallmark movies. Apparently you don't really watch Hallmark at all. They have Asian, Hawaiian, Orientals, Black, Hispanic. Did you watch A Christmas Train? Oh, that's right, you didn't. Did you watch Snow Bride? Guess not. And dozens more. That would be like me going to BET and complaining that their channel is mostly black actors and its not fair to white or other races. They have the right and so does Hallmark or any channel. You're being petty and ridiculous. Just like the NFL. I guess they don't watch LIVEPD or Cops. Whites get brutalized, and punched and tased, and shot.. But guess what? They deserve it! Run from the cops, spit on them, do all that? And you're going to get hurt or shot if they fight back, and criminals need to be punished.Period. No matter what color. It's the protests that ruin and spoil so many things, like you are doing now. It's always made into a black thing.. NFL, you, and others who complain all the time about color spoil it all. And I do know what it's like to be black, so don't go there. Blacks fill all venues of life. Find yours.

Exactly, your not black, so you don't understand. News flash, you don't have to watch blackish just because your black. This is a complaint board ALL PEOPLE should have freedom of speech. It's not called crying, its called voicing ones opinion. I love the hallmark channel, however changes need to be made.