I agree. Actually i have only shopped in Hollister twice. At the time i was a teenager.
The music and perfume are so overwhelming that anytime i consider going in to browse again, i go past the store.
It isnt anything personal against the store, so you neednt apologize for your opinion, they should try a new approach to being what they consider trendy. Something that is welcoming to all. Because even their sister company Abercrombie and Fitch is the same way and it is marketed at adults.
All in all just bad strategy on their end.