The current public service announcement playing on TV channels from Platformbreathe.org called "Enjoy your kid now" is horrid for several reasons. It is at least slightly hinting of pedophilia, but the intent to grab attention if not by that alone...goes on with that blast of irritating insane NOISE which alarms everyone in the room severely - including babies, children and pets. This is so disturbing that immediately everyone turns it OFF and either moves the channel preventing it from being back on, or we entirely leave the room. In fact all of us refuse to watch any of it, once we have endured it a single time. Whoever is responsible for hiring the agency that produced that hideous piece of garbage should be ashamed, and fired. As should be the agency that produced it. Wow.