Proof that corporate bureaucratic systems are pure stupid evil - the level of contempt for the planet and the consumer in these individually foil-wrapped packs of 4 or 5 biscuits which are even more prone to breakage than the previous sane packaging is staggering. May all involved in this decision lose all their wealth and contract fatal illnesses. Disgusting.

The obscene excessive new packaging of premium biscuits demonstrates the absolute contempt those who thought this was a good idea have for people and the planet. It is absolutely incomprehensible that anyone can be unaware of the awful toll excessive packaging and waste have on the environment. Just from a mindless consumer perspective, individually wrapping 4 or 5 biscuits in foil which all tend to crumble into pieces even more improves nothing about the biscuit eating experience, and is an insult to our intelligence.
I hope all involved in this conscious choice lose all their wordly goods and contract a terrible disease. They are just another symptom of pure corporate evil. Just truly disgusting.

I am so disappointed with the new packaging of Nabisco premium biscuits. My husband and sons love having them spread with butter and Vegemite for lunch, now all they get are broken biscuits. I have had to throw them out after tirelessly trying to piece them together.
I have had to go back to Sao's and Vita wheats.
Please bring back the cardboard box packaging they have a better chance of survival in them. And try making them just a few millimeters thicker to strengthen them, really how much profit would you lose by doing this, you may even profit as more people will buy them again.

Cannot open without breaking biscuits. Totally useless.

Won't be purchasing again. Cannot open packets without everyone getting broken in the process.

As a kid, I remember my mum making premium biscuit sandwiches with butter and vegemite for my dad to take to work. He only needed 4 x biscuits for his lunch. Now that I am an adult, the size and quality of these biscuits is surely flawed as I require 8 biscuits for my vegemite premium biscuit sandwiches for them to be a decent snack to fill the hole in my belly. And WTF is up with the individually wrapped packets of 4 x biscuits? TOO MUCH packaging, too much breakage and not environmentally friendly AT ALL.

I am disappointed....no....I'm disgusted with this product compared to how it used to be in the 70's/80's. Smaller biscuit, poorer quality, different taste, higher price, far too much packaging.

Why change a good thing!? As well as everyone else on this forum, you have lost me as a valued customer INDEFINITELY!

I love Premium Original Biscuits and will continue to buy them because of the awesome flavour BUT im not a Fan of the new packaging.:(
Always broken when I get them home and I take them to work each day for my Tuna lunch but its becoming a real fight to keep in one piece to spread the tuna and its Frustrating !!
Please consider the original packaging again why change something that was perfect to begin with ?
Tracy

I guess I'm the same as everyone else. 1. I can't possibly see why you can now only purchase individual packaging, in a world where we're trying to reduce waste this is ridiculous. 2. All the individual packaging achieves is smashed and hard to manage biscuits. Please go back to the old packaging.

Every time I but the premium biscuits there always broken I love eating them but I don’t appreciate crummy biscuits

Since you moved to soft individual packets the biscuits are usually broken.

We love Premiums but since you went to soft individual packets they are all broken.

I refuse to go on another year making lunches with broken premiums!
I’ve have already converted to Salada as I was over opening the foil packets and finding broken biscuits!! Until I see the cardboard box back I will refuse.

For heaven's sake, reintroduce the cardboard packages. I am sick of buying Premium biscuits in the new packets, only to find that half are broken. Sack your Marketing staff because this was a very dumb idea.

Wow! who in the hell decided that more plastic and environmentally unfriendly packaging for this product was a good idea.
What a great way to disassociate premium biscuits from consumers who have thought for a long time that there is already
to much plastic in packaging,so annoyed about this I almost forgot to mention we dont like the new taste either.
we wont be buying your products any more.

As nearly all the correspondents above have noted, there are now more broken biscuits in a package than ever previously and the new packaging is outrageous in this environmentally troubled time. Lost me after years of buying this product. Way to go advertising gurus.

Congratulations to the weirdo marketing guru who redesigned the original premium biscuits. He must of got a pay rise!
and before you say that is sexist prove me wrong I bet it was a bloke.
Terrible packaging and every biscuit is broken by the time you get it out of its freshness packaging and alot smaller I would love to see you discontinue this new crap product. I bet sales are down and your man has moved on.
I will never buy them again
JD

I have also been enjoying your product for as long as I can remember. NOT ANY MORE. There is far to much plastic packaging now. It's a total disregard for our environment.

Shame on you.

Premium biscuits WERE a lunch staple at our place. NO MORE!
What’s with the plastic wrapping and single serves within that, also plastic wrapped?
Broken biscuits, smaller thinner biscuits.
No more wheat bran! Where are the large packs of sesame?
Not buying them any more. Looking for an alternative starting today.
GOODBYE PREMIUMS.

I am also going to find an alternative. The biscuits are always broken. The packaging is not recyclable so you have now gone backwards. Also the taste / size is not the same. I just opened my last packet and at least a third of them are broken. Goodbye Premium...

So disappointed in you changing to plastic packaging.
In the environment of there being too much plastic in the world, why would you change from cardboard.
Trying to teach my children and Grandchildren to shop plastic free so we can no longer buy your product.
Please reconsider, think of the environment and our planet, and do the right thing by changing back.

Not premium any more!!

The marketing department are 'crackers' they have made a very costly mistake.

The changed product has destroyed the wonderful taste, the superior quality, and it is no longer a product we trust and enjoy.
Some of the facts are as follows:

1. Inferior packaging creates high breakages - not value for money.

2. The smaller size and thinner biscuit doesn't support usual savoury toppings and breaks far too easily.

3 Clearly they are not Australian made any more.

I, and many of my friends who have been advocates of the biscuit for many years, are not turning to alternative products - Hello Salada!

All previous comments on the product are absolutely accurate and I support them all 100%. Ultimately, if you do not take all comments on board, you WILL loose market share. Look what happened to SHAPES!

Agree with TB1. Lost me and my fam after many yrs. Truly disgraceful and unsatisfactory.

Now a poor product that used to be good, smaller biscuit, less in pack, made in China, now tastes like crap. Will never buy again, a poor effort at trying to deceive your customers.

Am finding I am wasting biscuits, as many of them are broken and not able to be used. Not impressed when trying to match the jigsaw pieces!! This was not a problem when they were boxed! Will be changing biscuits as I don't like waste plus the amount of packaging material is disgraceful. Cannot understand why companies change something that is working. Changing packaging did not hide the reduced size. go back to the box now we know they have shrunk in size. SAD for consumers!!! Maureen :(

We are DEVASTATED that Wholemeal premiums have been removed from the shelves. We took them to work daily and Have since found nothing to replace them. Why remove a great product. The New plain premiums are disgusting I tried them - they were reduced as no-one buying them -Struggled to get them out of the packet ,a nd they either broke then or when I spread them with Vegemite, And we definitely will no be buying them again. I found a similar product at Aldi by Damora which have also gone -SO MY SEARCH WILL CONTINUE -BRING BACK THE WHoLEMEAL PREMIUM BISCUIT,