Dear all:
SMALLWORLDS.com does not publish their company name, address or phone number anywhere on their website. They also mask their domain ownership using DomainsByProxy.com
I am not here to judge how they should run their business but this does not seem like how a credible company would do business. After spending time researching roots, I can share following information with anyone interested in learning more about this company!
They are a New Zealand based company. Their twitter handle is @Smallworlds and you may want to send them your complains using social media such as Facebook and Twitter to expose any of their activities that you are concerned about.
Good luck!