No company should air such a sexually explicit and degrading ad, let alone during prime time while many families and young children all be watching tv! I will absolutely boycott Carl Jr now and forever of this ad runs. Shame on this company for promoting pornography on prime time tv. Now I have to watch each commercial carefully so I can turn off the tv when my impressionable 16 yr old daughter and 9 yr old son are trying to enjoy game day with my family.

I urge you to not allow the sexually explicit Hardees/Carl's Jr. commercial to air during this year's 2015 Super Bowl. Our church is showing the Super Bowl, as we always do. Children and families will be present. If you care about families, please STOP this ad from airing! Men who battle pornography addictions, but who are fighting to win that battle, will be present. If you truly care about what occurs on the airways, you will stop the commercial before tomorrow's Super Bowl. As a pastor who cares about people and families, I know the commercial is not only disgusting, but also dangerous. It doesn't just degrade women, it fuels the fire of sexual abuse and assault. I plead with you to prevent this commercial from showing during Super Bowl 2015. Please step up and do one of the things the FCC is supposed to do: protect families!

I urge you to stop the racy Hardees/Carl's Jr. commercial for this year's Super Bowl. We show the Super Bowl at our church each year, with children present, as well as men who admit their struggles with pornography addiction. This commercial should NOT air during the Super Bowl! If you care about children and families, you will STOP this ad from airing! Even at the last minute, it is within your authority to do so. Please do the right thing and PULL THIS AD!

QUESTION: Aren't any of the marketing/ decision makers/ board members/ executives... men and women of CKE and Carl's Jr.... parents, grandparents, aunts or uncles?
If so, will they even care that some of those children in question may be sitting around with their families on Sunday, watching a football game...when this ridiculously salacious commercial (as almost all Carl Jr ads are) appears??

How very sad that they care so much more about the almighty $dollar$ than they do the welfare of their own children, not to mention all those children around the country, who will be subjected to the this...some of the lowest level of moral mentality that advertising minds can come up with.
How sad for you, advertising geniuses you consider yourselves to be, that, while you may make money for CKE/Carl's, etc....you are losing as human beings. Congratulations.

Please explain to me the thought process behind creating such offensive, ridiculous, disgusting, sexist commercials, especially targeting the one species in this world that continues to disrespect and objectify females? Are you trying to create anger within the female market? It's ridiculously embarrassing, uncomfortable and inappropriate, especially when my children are watching television with us. You do realize that women already have to deal with the gross ways of the disgusting male population and their complete disregard and respect for women. Thanks a lot for continuing to prolong women's ability to live in this world without being objectified.

You're ads are fuckin disgusting. Having to sit down at a family event or watch the Super Bowl game with family and havin little kids there watchin whenever your commercials there is stupid. They shouldn't have to close their eyes or run out of the room all the time because of a basically pornographic commercial. The only people who like them is perverts like you that are fuckin pigs and only think of woman as a sex object. I don't want to have to sit through another commercial of yours when I have little cousins and my dad and boyfriend all in the same room and have to turn the channel because none of the women or men in the house want to watch porn on the tv while we are just tryin to watch the game together as a family. Try fuckin making regular non sexual commercials like almost every place else does because it's pathetic and low and fucking disgusting.

I am so sick and tired of all the trashy commercials on television as it is. It's even worse that on regular channels that families tend to watch together, there is a mass amount of trash!!! I am tired of having to make my kids run out of the room or cover their eyes and ears during normal shows or events they want to be apart of!! These commercials for Carl's Jr are just getting worse every year, I agree. There are always multiple offensive ones that come on during the super bowl I think... but this one tops the cake!! not something I am ok with anyone in my house watching! I will never eat at carls Jr.. nor will my family.

I have been alerted to the ad expected to run during the Superbowl game. Like Carl's Jr's ads of the past several years, this one is offensive in the extreme. I have long since stopped patronizing Carl's Jr because of the imagery and overall message in their ads. But this one is over the top in inappropriateness and, as many have mentioned, is soft porn. Is this the portrayal of women that Carl's Jr's founder would applaud? Is this what he would hope for his daughters? Is this the direction he hoped for the future of his life's work? In my opinion, the marketing division and the ad firm need to be fired and new direction taken.

Carl's Jr. is Tasteless in their decision to use sex to entice the sell of their burgers. What a small percentage of the population this kind of TRASH must appeal to!!! I know of Eight Families ( just this week) of getting a glimpse of the new commercial that say they are DONE,( FINISHED ) supporting / giving Carl's Jr. any $$$$ at all. What a Shame! We have Family that has always done business in Tulare ,Visalia, Ridgecrest ,Lone Pine, And Bishop (all in Calif). Now we are checking to see if Hardee's is associated with Carl's Jr. If it is, then those of us that live in the Missouri area will NOT be giving them any more of our Family Friendly hard earned dollars. Do we not have enough problems with teenage sex, unwanted babies, and marriages falling apart because of one spouse cheating on the other?? Is this kind of Sin what the creator of these commercials like to see? The trash needs to stay in the dumpster!

It boggles me how their ad results in profits. The only thing I can think of, is that the attention drawn to the rauchiness of the ad somehow results in generated revenue. In my case, all it did was inform me that Carl Jr's...whom I've never heard of, is affiliated with Hardee's. So now I have a new restaurant to boycott.....Hardee's. There is no way in hell I could rightly purchase anything from a Hardee's so long as I live. My daughter will never apply for a job there, nor will anyone in my family ever eat there in the future. I try so hard to instill positive values into my daughter's mind, then some mindless corportation formulates a disgusting ad campaign, that portrasy women as prostitutes. Moreover, I'm weary of hearing men state that the participating woman willingly objectified herself. We have to pass legislation that prevents morons from hurting other people. Sure, she willingly sold her body to sexually arouse men, but what about the millions of other women who will suffer from this bimbo's retarded actions. Portraying women as objects for men lead to rape. Yes, it most certainly does. It creates a society that is male-dominated, and in turn makes it more difficult for women to earn equal pay, equal job security and the like. Many assume women like myself are jealous of the woman in the ad, and that is not the case. My true reaction is rage. There are plenty of women with bodies such as the models in the local Wal-mart, etc. They are just not putting themselves into prostitute positions. Sure, it is prostitution. Prostitution is getting paid for sex. This woman is getting paid to arouse men, many whom later alleviate this arousal. If there were ads portraying men in similiar positions then we would be equal. All this ad does is demonstrate that us women have another century before experiencing true equality. It condones sexual harrassment. It enables sexual harrassment. I blame the creators and participants of ads such as these for instigating sexual harrassment in our classrooms. Women need to bond together and have respect for each other and ourselves. This women has no respect for herself and is totally oblivious to any real life quests. Other women should not be made to suffer because of her ignorant actions, nor Hardee's.

Just when you think you all couldn't get any lower. Really? The commercial where the Kate Upton want to be is walking through the streets naked with her breast bouncing around. What the heck does that have to do with food? You all are a bunch of PERVERTS!!! Do you not care, that women purchase or make the decision about what the family will have for dinner? I get it, you think loosing a family is nothing, but at some point, you need to realize that adds up to school functions, church groups etc. You have absolutely no respect for women. And I assure you my family will NEVER eat at your pathetic restaurant ever again!!!! Maybe you should stay out of the strip clubs and Porn channels and start thinking with the right head.

Women are not a platter to serve your disgusting food on. It would appear Hardees/Carl's Jr. has less interest in advertising its food than just serving up soft porn. This offensive to all women, suggesting that our mere purpose is to be a decorative ornament for hamburger meat. Do you ever showcase men this way in your advertisements? Never. You are just interested in objectifying women. I have to wonder just what kind of people are sitting behind a desk somewhere making these decisions? A bunch of pervy, singleminded, old men. Your minds are ponderously vapid holes. Not to mention where is your creativity? Rather than come up with a clever or witty strategy to sell your food, you resort to base sexual desire and to treating women like second class citizens. You may hide behind a superfluity of male bravado but deep down you are aware of your utter lack of skill, intelligence, and ingenuity. You are the lowest class of men from the lowest rung of the evolutionary ladder and the remainder of the human race which posses some form of intelligence are rolling their eyes at you. While other people are contributing something to the world you are fapping behind your work desk wondering how you can compensate for your worthlessness. Your misogynic agenda is appalling, you encourage the idea that women are made to be leered at by men. It is a morbid reality that we live in the 21st century, and that I am a 21 year old female still faced with the same sexist propaganda my grandmothers were plagued with. It may seem a waste to vent my reaction when so many others have done the same for years without success but I am compelled to on the off chance that you may read this, and though you may laugh at first, perhaps something in this might get through your pea-brain and you may think about your daughters, your wives, your mothers, rape victims, victims of human trafficking whose bodies are reduced to sexual currency in this society you have contributed to that is so fixated on female carnality and regret your life. Yes, you are responsible for these tragedies, you are guilty! You are guilty of employing the female body as your cash cow, and you are responsible for this society which celebrates violence against women, and reduces them to bodies. You rob us of our humanity, of our equality, and you diminish us into sexual ornaments. Evil always comes back on a person no matter what you believe and it may be fifty years from now but one day when a tragedy strikes upon a beloved female in your life, when you teenage daughter is sexually harassed at school, when a beloved niece is raped and she receives no justice because the jury blames her, deeming she was dressed provocatively and thus encouraged the offenders, you will recoil in shame! It will burn like a sickness in your heart, and you quake at the thought of yourself, at your own selfish desires, and at the magnitude of your own brainlessness.
-Morgan Blum, 21 year old college student

It's really annoying how white people have all of a sudden discovered sriracha and are hailing it as a hot new thing when it's been a prevalent sauce in Asian culture for ages. The new sriracha commercial with the dude who constantly butchers it is annoying as hell.

these people are even more disgusting than their ads!!! (CKE Restaurants - inlcuding hardee's and some burrito restaurants

"...asked Carl’s Jr. about sexism in the chain’s ads... The franchise responded that women are not the target audience and Carl’s Jr. doesn’t care about the sexist portrayal of women. It said Carl’s Jr. is focusing its efforts on males between 18 and 35 years old."

“We believe in putting hot models in our commercials, because ugly ones don’t sell burgers,” Carl’s Jr. stated in a press release on its website dated April 27, 2011. Since the mid-2000s the restaurant chain has run advertisements with models eating hamburgers and wearing revealing clothing.

needless to say, our familiy will never eat there or at hardee's ever again

yeah, agree with so many. the ads are grossly sexist and completely inappropriate. this company needs to move into the 21st century. our family no longer patronizes carls jr, hardees, or any other of cke restaurants businesses. period.

Are these perverted commercials a last ditch effort to try and save your fast food chain? It seems real desperate to have to expose women like this to try and make a sell. Its just going to do the opposite. There are plenty of fast food chains better then your stupid carls Jr like McDonald or in n out. I'll just start eating there like so many others will most likely start doing. People don't want to support this kind of thing and its inappropriate for children to view and offensive to women. Why are they all geared to men and about sex? Your a burger place that women and children eat at too but probably not so much any more. Maybe you should have been in the porn industry instead of the food/customer service business. It makes me think that your company must be run by disgusting perverted old men. Yuck! I'll never eat at your establishment or have respect for your fast food chain now. Grow up and get a life! Disgusting!

These restaurant chains have the most disturbing and offensive commercials I just cannot believe it. What does sex have to do with hamburgers? Are they really that desperate to sell their crappy foods that they would stoop that low? FYI that stuff is not gonna sell a burger. I live in New York where we don't have any of these chains, but I travel to the south often and never ever go to a Hardee's or the other place. Is it really worth losing all the business for them? Because I know they are losing a ton of business over this. Oh well serves them right.

Burgers are tasty and sex can be too but a woman having sex with a burger does not do it for me. My family and I will make a point of avoiding Hardees but clearly you're not marketing to my demographic anyway.

You have just lost me and my entire family from ever patronizing your business. The Mile High Commercial is totally inappropriate and disgusting.

Carls jr has really hit the bottom with their nasty suggestive commercials depicting women in sexually suggestive states eating their hamburgers. Do you really think this sells your burgers? I think it is an absolutely ridiculous insult to women and should be banned. Where is the women's right liberals when you need them? They rise to the occasion on much milder issues, can't believe this is allowed to continue.

I find it sad that people blame Carl's Jr for the way their children perceive women. If you do not like what is on the tv then either change the channel or stop parking your kids in front of it. The people that call these girls/women whores, shame on you. If you're telling your children that these women are what whores look like. You are the ones that are causing you children to have twisted veiws of beautiful women. Bottom line stay out of their beds because they aren't climbing in yours.

It is bad enough we have to see women shoving hands full of bacon down their throats but please tell me what the repeated words put your knees up have to do with eating a burger??? There is only one way to take that. And it is to a tune that is sure to have children singing along. I commit believe that Hardee's is of the belief that only whores eat their burgers yet this seems to be who they are targeting with their ads. I know I won't be eating there.

It is absolutely disgusting to me that you use woman as sex objects to get men's attention for your disgusting food. If that's the only way you can get people to eat at your fast food chain that should tell you something. What type of examples are you setting for our children that watch sports with their parents. You are a contributing factor to the demise of men respecting woman. We wonder why men turn to porn and cheat on their wives..due to companies like you...and it needs to stop!

Is anything going to be done about the sexist and very offensive ads that Carl 's Jr. consistently uses. It is unbelievable in this day and age that the FCC has not pulled it or fined them for portraying women in this manner. Now, I really understand why people have boycotted them since the early 80s! I've eaten there once and will never again!

I find their ads disgusting and the suggestive nature only depicts a complete lack of morality and their effort to encourage such behavior. I would never go to their restaurants as I would never want them to benefit from their even attracting my attention with such a flagrant lack of good taste. If they can't get peoples attention without this kind of promotions they need to hang it up. It shows what kind of people they are at heart to even want to display their ads.