So disappointed upon hearing that Hallmark felt it was a mistake to pull the Zola ad. I won't make the mistake again of tuning in to Hallmark. It's sad that you are siding with the very small minority (2%). Good luck keeping viewership.

I was extremely disappointed to learn that Hallmark/Crown Media has bowed to the pressure of a small minority of its' viewers to add back programming for the LGBTQ crowd. I am not particularly religious, but I have always enjoyed watching Hallmark for many years for its' wholesome entertainment. NO MORE!!! I will immediately cancel my subscription and never watch another Hallmark movie while you support this liberal crowd - they already have programming channels that they can watch without subjecting the rest of us to their sick viewpoint. Straight people have rights too. Curt

Gay ad really!! I tune in to hallmark for what Hallmark is supposed to represent. Guess that has changed. If this channel has faves to the less than .10percent of the population that is trying to control the world then I will have to turn it off too and take my business elsewhere and you will find your stores will suffer as well as your movies. We might just be a quiet bunch who love morality!!

What a shame.

My family loved watching the hallmark channel. You could turn it on and not worry about children seeing anything that would need explained and nearly every movie ended happy. Now you want to add gay couples to the mix! What is wrong with your head!.shame on you for even thing of such a thing! You say its more true to life....well, I for one will be change the channel until I get it removed from my Cabela service! If you were to conduct a survey, you would find that the audience you had was hetrosexual, not gay and you will not lose a lot of them? Marriage is met to be by man and women, not women to women or men to men. I suggest to read the Bible before you pull a stupid stunt like this!

Hallmark, your channels were the only places we counted on CLEAN CLEAN movies and are and now two lesbians wedding and kissing? DISGUSTING that you succumb to the LGBTS and shoving it down our throats.

You are finished!!

Dear Hallmark,
With your decision to advertise a same-sex "marriage" on your channel, along with two women sticking tongues down their throats, we have no choice but to turn off your channel and not buy your cards anymore. It's too bad you caved to the LGBTQ###xxxyyyzzz pressure to broadcast degeneracy to all other people. The only conclusion we can come up with, is that you are trying to corrupt the minds of our children. Well, we'll just watch something else or nothing at all. Oh, and we won't be buying the products of your advertisers either. Remember, we can play this game too. Haven't you learned yet that "they" destroy everything "they" touch...everything.

I have loved the Hallmark channel, feeling safe there. Please do not bend to the demands of the gay/lesbian community. They represent such a small percentage of our population. There is no hate involved here. The majority of your viewership does have Christian accepted views, please don't change that because of a few outspoken people. Your loss will be more than your gain. Why is it wrong to stand up for Christian based values? I understand there needs to be respect on all sides, but different channels can have different agendas. It is futile to try to please everyone.

If you give into the lgbtq whatever, My ENTIRE FAMILY will boycott all your brands. This is a CHRISTIAN household. That actress you are wanting to re-establish your talks with is pushing her own agenda. Christian values are diminishing. My family is now considering ditching cable and using apps instead. Tired of lgbtq whatever agenda. STAND UP FOR JESUS AND NOT THEIR AGENDA. That will determine what will happen to you when you cross over. NOW ITS YOUR CHOICE!!!!!! You either stand up for him or well good luck on that. You can't be forgiven if you turn your back on JESUS!!!!!

I am going to start bullying the BET channel because I am deeply offended that they do not represent me on their program. I am also going to start boycotting and bullying LGBTQ networks that do not represent my values and beliefs as well. Why stop there right? ITS ALL ABOUT ME.....RIGHT? AND IF YOU DONT BELIEVE LIKE ME YOU ARE A BIGOT AND JERK ETC. ETC. ETC.

Its only fair game to this ROTTEN Culture we find ourselves in when it attacks a Christian. Christians need to think like them or else. We need to be inclusive and bullied, just take it and shut up or else. Attitude of the left. But everyone else has no reason to be inclusive of anyone who thinks or believes differently Just us Christians if you talk to the left leaning nice liberals.

This is the attitude of the Liberal bully left and maybe we need to fight dirty like them. This issue and the backlash that has ensued clearly showcase what we all know and see everyday in this country.

I can have traditional views and still respect others but as you can see we have lost manners in this nation. Gone are the days were we could be different but yet kind and still be fellow Americans.

Sadly, the very reason I have watched Hallmark all these years is now gone given the path they have chosen. I have a choice to turn it off and will do so.

I've loved the Hallmark Channel for years and have enjoyed watching the movies. Yes, they are a good escape, but some have good messages too. I respectfully request that you not join the cultural wars and instead continue to air family-friendly programs. Please do not cave to pressure from groups that unfortunately exert a lot of pressure. You will lose a lot of viewers, me included. One Million Moms is not a hate group, and neither is the American Family Association. They honestly care about people. Please stand with the majority of your viewers, whether commenting or not.

I have lost count as to the number of channels one can watch on cable TV - in the hundreds. Our family, including grown children choses to watch Hallmark A LOT because - of nearly all the other channels, it has safe and moral programs and sponsors. That has been dependable and constant. Hallmark has enjoyed success because they have chosen programming for a large demographic that embraces that type of Christian and even non-Christian-but-clean viewing. Seriously now, aren't your income statements looking pretty good? Don't abandon what brought your channel success in the first place. I don't hate people that have those other values. Nor do I want to have to see their activities graphically on TV. Hallmark was my safe haven. As for anyone looking to view the other values...well, you have about 300 other channels to chose from. You know that. Tune them in.
If it's true that you have listened to your true supportive viewing audience and have pulled the commercial, then great. That is called good business as you listened to your customers. But shame on you for caving into politically correct pressure in the first place.
I hope we will be able to count on you in the future to continue to provide your particular brand of clean programming to a very large segment of the American public. If it happens again, we along with a large part of your audience will stop supporting you - as you have stopped providing a good product for us.

William J Abbott
CEO
Crown Media

Dear Sir

I like many other deep fans of the Hallmark Channel are very disappointed in the stance you have taken.
You have caved in to the 1% of people who, quite frankly, do not even watch or are interested in Hallmark's movies and programs. You have given disproportionate credence to the 1% who dominate social media and forgotten the vast majority of your audience who look to Hallmark for family-oriented, non leftist pressurized programs. Not only is this blatant cowardice, but it is business stupidity and suicide.

This decision will only come back to bite you. In this day and age where giant companies fall and can be wiped out in an instanct, your lack of wisdom and careful reflection on your true audience has started your downhill slide.

I, like many other Hallmark fans will begin by cancelling our subscriptions. The Hallmark brand was built on the values and beliefs of wholesome family entertainment which are held by most American families. These have been distorted in the Social Media by those who diverge from these values and claim that they are held by most Americans. In your fearful attempt to avoid political controversy you have forgotten these values and beliefs which are entrenched in your brand, a brand that has now been tarnished by your failure to uphold them.

A company survives on its customers--a lesson that you seem to have forgotten by cowtowing to the 1% rabble who is so disproportionately represented on social media. Look only for the value of your brand now to decline as those like myself had turned to your channel as one of the last bastions of true family morality.

It is time for those entrepreneurs who have the courage, fortitude and resources to face down the leftist rabble to pick up where Hallmark has failed. Perhaps a reader of this commentary.

Leen

I think you made a big mistake by pulling the ad featuring a gay couple!!!! What possessed the people in charge of your network to remove the ad's???
Just because a large portion of your audience are bigots and so small minded and unwilling to understand that being gay is part of a persons DNA! The audience that protested so strongly are the same people who if they had a child that was gay would most likely disinherit that person! Or even better send them off to be cured with a bunch of religious zealots!

I for one will not be watching your channel any longer! In this day and age how small minded your channel is and how small minded your staff is!!!!
Buy the way, why are the majority of actors on your channel "white" people? I know now and then you put in a person of color!!! That is also disgraceful! I guess your company never gets out of there box..... They should know that there are many other races and religions in this world!

The majority of your viewing audience must be white narrow minded Christians!!!

Shameful absolutely shameful, this is 2020 mankind has been around long enough to know what is right and wrong! The word of God has been around long enough everyone should know what Sodom and Gomorrah is! Sin is Sin! This was a wholesome family Channel, what did they do fire the moral guy? Some queer take over the company? The small percentage of people should not have a voice that's this loud! They have the ear of the fake news media and trying to throw their weight around! Shame on them! The message is clear it's wrong! Love Is Love! You Love Someone enough to tell him the truth! It's wrong! Hallmark should be embarrassed! And shame on them for producing a movie with such content! To bring this out in an ungodly World! Someone knew what they were doing! This was probably a deliberate Act! I will no longer be watching or purchasing Hallmark cards in the future.

I have loved Hallmark since it’s entry into the entertainment industry. Movies and television and commercials are mostly disgusting and push an agenda that is not family friendly or stand up for honest ethics, morality, and building up the described “family” God put in place: father ( male), mom (female) and children along with grandparents, aunts, uncles, etc... I was dismayed initially with the decision to show lesbians kissing endorsed by Hallmark but certainly not shocked because, after all, like every other entertainment venue, it’s all about the all mighty dollar. Hallmark has turned into John Kerry flip flopping all over the place trying to please everyone. My suggestion is to look at your base. Who made you a success? Stick to that group. Now that conservatives have backed you, they see an opportunity to force their agenda down our throats which is their end game. Hallmark has abandoned its base by embracing no standards for morality and endorsing the homosexual lifestyle. Hallmark has been tricked into climbing on the diversity train and as a result will lose the viewers who got the train moving. Sadly, I cannot be a party to that as I have to answer for my choices. Compromise is not a word used in the Bible. Last Man Standing may be my last best hope for entertainment. So disappointed. Take a stand one way or the other! I totally agree. I can turn it off and will. Enough of us do and we will be missed.

You just couldn't leave it alone, could you? Now, you guys may have set a new record for sheer speed of spineless position vacillations by a corporation. The whole thing was and is pathetic.
Here's the deal: We used to choose your channel for "safe", family-friendly, feel-good programming so we don't have to explain sexual content to the kids. We don't want to see sexual content, whether it's straight, gay or whatever, either on your programming itself or on your advertising. If you are going to be just like all the other trash on TV, you will lose enormous numbers of viewers. You will lose even more for not deciding what you believe in and sticking to it.
We trusted you to be one of the few places of refuge on TV from moral decay. You have broken that trust. Then changed your minds. Then instantly caved in to pressure and changed your minds again. Pathetic. I'm done with you. Really bad move.

You are now political...we are done! We never expected Hallmark to cave to "The Left.". I am not religious and honor love between two people. It is just that in my opinion we need to tread a bit lightly on how we raise our kids and what we show them on TV at an early age. Thanks for taking away the only sweet channel that we can find for both kids and adults during the year!!! If you cannot see the current trend away from leftist behavior...so sorry for you! Still unbelievable!!!

You just couldn't leave it alone, could you? Now, you guys may have set a new record for sheer speed of spineless position vacillations by a corporation. The whole thing was and is pathetic.
Here's the deal: We used to choose your channel for "safe", family-friendly, feel-good programming so we don't have to explain sexual content to the kids. We don't want to see sexual content, whether it's straight, gay or whatever, either on your programming itself or on your advertising. If you are going to be just like all the other trash on TV, you will lose enormous numbers of viewers. You will lose even more for not deciding what you believe in and sticking to it. We trusted you to be one of the few places of refuge on TV from moral decay. You have broken that trust. Then changed your minds. Then instantly caved in to pressure and changed your minds again. Pathetic. I'm done with you. Really bad move.

The main audience base for Hallmark is Christian or wholesome families. There is no way the gay community outnumber us therefore you will be losing the majority of your viewers. With a lot us cutting cable we now have streaming options. Hallmark will not be one we choose. Shame that a good network was bullied by a group of people who do not even watch them.

In the past, I have always loved the Hallmark Channels. It was refreshing to watch movies (including commercials) that did not need to be monitored for content or language that detracted from the story or were offensive to the usually silent majority watching these channels. However, Hallmark CEO has now chosen to cave by reinstating commercials with LGBT content and also stating openess to movies soon to follow. By falling in line with the rest of Hollywood to help push the gay agenda, as of today, I am now boycotting everything Hallmark and encouraging everyone I know to do the same.

A few online comments, probably from LGBT people, have said they see nothing wrong with the Zola commercials. I looked up statistics showing that population numbers that are lesbian, gay, bisexual, and transgender worldwide represent ONLY 1% to 6% of the TOTAL population. This minority group is pushing an agenda to make their practices acceptable as part of the mainstream lifestyle. They can't do that by pushing their practices onto the majority of people in the world who believe a marriage is between a man and a woman. The major flaw in the logic of LGBT lifestyles is that without the traditional family, they would not even be here to push their agenda!

As a Christian, I believe Jesus loves sinners but hates the sin. I don’t have to bring this stuff into my home via TV. With only a few monitored exceptions, my family has stopped going to movie theaters because most films are so trashy. The silent majority is extremely tired of being ignored, and statistic percentages are against you, Hallmark. Enjoy “boiling the frog” with the rest of Hollywood as you join them in trying to make this lifestyle acceptable. Good-bye Hallmark!!

It isn't a complaint, it's a good for you! Thank you, thank you, thank you for being inclusive and reversing your decision. I will proudly watch the Hallmark channel. I'm very grateful to you for recognizing that inclusion is the only way to be.

THANK YOU!

I am so disappointed in the Hallmark Channel for airing the "wedding" ad with two brides kissing. I was ready to subscribe to the live stream app to watch only Hallmark wholesome programming with my family but will definitely not subscribe now. The LGBTQ community is a small minority in this country compared to the families who do not want this programming thrown in our faces on every channel. Hallmark was the only safe channel we could watch as a family with no cursing or inappropriate content and if you continue down this path you will lose millions of viewers. This is a free country and they can express their lifestyle without having to indoctrinate our children and your company and its viewers. I have LGBTQ members in my family that I love but do not agree with their lifestyle choice. That is their choice just like mine wanting a family channel with my Christian viewpoints on marriage to be displayed for my family. I hope Candace Cameron Bure will end her ties with you because of this as well. It breaks our hearts that you would be bullied into changing your values by a small population that probably doesn't watch your channel anyways.

I was so saddened to hear that you had apologized for standing up for family values and removing a same sex commercial from your television station. I am so sick of the liberal haters in this country trying to force all of us to abandon our Christian values and beliefs. As a Christian wife and mother, I take God seriously, when he tells me in Titus 2:5 to guard my home. I am vigilant about not allowing evil influences, including television, into my home to corrupt the minds of my children and grandchildren. Hallmark was one of the few channels I watched, because I thought they promoted my family values. It bothers me that the liberals have taken over almost every channel. Can Christians not have even one channel that we can watch? Are liberals the only ones who have rights? Jesus said in Matthew 10:31, But whosoever will deny me before men, him will I also deny before my Father, which is in Heaven. Many Christians today are denying Christ, and giving in to the evil that is taking over our country. I appreciate Chick Filet, Hobby Lobby, and others who have taken a stand against evil, and refused to give in to the bullies. I am disappointed in Hallmark for not having the courage to stand with us. I am standing up for God, and my beliefs. I will not be watching Hallmark channel any more.

You make money hand over fist getting young and middle aged women with families to watch your terribly written shows. They watch them because even though everyone knows the plot inside and out it is nice to enjoy something that is clean and uplifting. Mothers can leave the channel on with the kids watching without having to worry about answering awkward questions about girls kissing each other. Now you are removing one of the few safe channels left, encouraging further cord cutting from this demographic. Speaking of demographics, my wife and I are millennials (she's the primary Hallmark fan in my family, I'm just along for the ride) and contrary to what your marketing consultants are telling you there are a lot of millennials like us out there who do not want to see gay people kissing each other on every channel. If we wanted to see that trust me Hallmark is not where we'd go. Stay in your lane or suffer the consequences. Most of the people that criticized you for pulling the gay ad don't even watch your channel anyway. Those of us complaining now do.

Hallmark was/is to be a "hallmark" - to take a stand, to have a position. I do wonder how far any company will go away from Biblical morals and values - yes, I did say Biblical. Without a "rulebook", just what does one base their values on - the shifting tide of society has historically and currently proven to be destructive so why not just stand firm - logic and faith over perversions based on selfishness.

Pedophile - If a group insists on lowering statutory rape to 8 years old, will you conform; zoophile - if a group insists that beastiality is acceptable, will you conform; Islam - if a group mandates that you support Sharia law, will you conform; so my question is quite simple, where do you draw the line because if you cannot draw a line, Then I refuse to support you (Hallmark) in any way - actually, I will be active in turning people from you.