Ok so I know smoking is a bad habit, but surely this is going to far! If I ask for 20 Sterling Menthol I expect to get 20 not 19 as was previously and now to open a pack and find 17?????? Give me a brake, if I ask for £20 worth of fuel I don't expect to get £17 in the tank! It's fraud!!!

Hi there I bought a pack of sterling super kings and have done so for a number of years ,after noticing I got 19 fags for 6.99 had excepted it as I am a smoker and do like the brand ,then to find I was now only getting 17 in a pack and still paying 6.99 and sometimes 7.10 depending we're I am ,but today I have opened a pack to find that one of the fags has got teeth marks on them ,how discussting is that this is not acceptable if you must know I do not have teeth and not wear dentures so please don't think there my teeth marks ,I'm so angry just to think that someone has put this in there mouth ,I have kept the fag to show trading standards or if the company want to see it for them selfs ,im so angry

im paying for myself and my patner and every now and then we like to enjoy a cigerette instead of a tobacco home rolled.. i knew they went to 19 as it stated on the packet... now weve just bought a pack... prices r rediculous might i add.. and only 17 are counted for... your meant to keep customers happy and without informing them off the new change is quite disgusting. no number on the packet... thinking im paying prices for 19 FAGS and get 17... yeah it might be missing 2-3 but i am not happy with this and would rather smoke a freshburst with the accurate amount of fags in them!!!!

Hi there, I have been smoking Sterling no for over A YEAR and up until this week I had no complaints. This week all the sterling I smoked had floor cleaning agent in them (judgingby the smell left on my hands) and tasted like a nasty version of liquorice. These were the Sterling in the red lined packet and were king size. They also burned quicker than normal. They tasted disgusting compared to their normal taste and didn't last as long. What a rip off. I think the people who clean the factory should be more careful not to get the cleaning agent into the cigarettes being made there. Either that or some dumb anarchist is working on the factory line and is adding stuff to sabotage the company. They don't normally taste like this.I hop Sterling directors and staff take appropriate action. They could start by having mandatory searches of floor staff's pockets and bags and NOT TOLERATGIN HAIRSPRAY or anything that could be added to ruin the cigarettes. I would suggest perfume and smelly deodorant be banned. They should also monitor the cleaning of the factory because these cigarettes tasted JUST LIKE cleaning agent. Michael Munn of Bristol, UK. email address: [email protected]

No where does it state on the packet that ANY cigerettes are missing never mind 3! I'm bloody annoyed 1st the government up the prices for all the "pet hate smokers brigade"( ironic the same people who are now paying more tax to make up for the shortfall) then they decide to reduce the amount u get without warning you! Who goes to a shop and asks for 17 sterling? I always ask for 20 pay the ridicules price and expect to get what I payed for! Never again am I buying Sterling!

I always buy sterling cigarettes, I guess I just get used to asking for them at the shops, but every time I buy them I regret doing so.. Going from 20 to 17 is pathetic, but I usually buy 10 so I get what I pay for. Up to only 7 of these cigarettes in the packet are up to standards. The other 3 when smoking have a horrible taste, are totally different to the others and the tobacco does not burn as well as the others, I had 3 drags the other day and the cigarette had already past half way. Unfortunately for this company, this will be another customer going to another brand as this brand now does not compare atall to brands such as MAYFAIR.

I opened up a pack of (19?) today and only got 17! there was me thinking I would be clever seens as both me and my colleague wanted 10 each, thought oh I will just buy a pack of 19, we can more or less go halves and save money. But no, only 17 in the pack. what is this????

Looking at the vast number of complaints, I am guessing this is a new policy. However, as everyone mentions, there is nothing on the pack to suggest the reduced number. I first bought these in duty free, 20 in a packet and when I returned to Uk I purchased them as they were 6.99 a pack. Not 6.99 for 16. I will never buy these again.

It seems that in every pack of sterling dual that I buy there is at least one cigarette that doesn't pop. I cannot smoke normal cigarettes as the taste makes me feel ill so when I buy menthol I expect them all to be menthol. I'm very disappointed and if this isn't resolved I will change to a different brand.

Don't ever like to complain, but this is the third time now I've gone and bought 20 sterling and opened up to have only 16 in them. May only be four out of each pack but add that up and I would of had another 12. Don't really think it's acceptable when they are expensive to buy anyway.

I've had a several packs of these cigarettes now and a few of these packs have had a couple already clicked/burst To the menthol. Today I bought a packet and all 17 had been burst. I want a refund and to complain. As I like to have the choice of normal or mentol. Instead I got all menthol. Who can i contact about this ?

Recently I have noticed Sterling cigarettes dont last 2 minutes they burn down really quick. Is this another profit making scheme to make more money as if changing it from 20 to 17 isnt enough. DId they make the cigs not to last so we would go and buy more just like the pharmaceutical companies do with drugs. Not impressed and will not be buying again and I will make a point of spreading the word about what used to be a good cigarette. Total CRAP!!!

I just went to the shop and brought a box of 20 cigarettes
I asked for a box of 20 and then was charged 699
When I got home and looked in the box there were 17 cigarettes
There was no mention on the box that there would be only 17 cigarettes inside

I am very angry and upset and I would like to know where do I complain this cannot be allowed you selling your products but not providing the full service

Please can someone tell me where I can complain I am totally upset and will not be buying any more sterling in the future

I just asked for 20 sterling menthol in my corner shop, I paid the £6.99 and when I get home I discover there is infact only 17 in the box. At first I assumed there was a problem with quality control and googled it. However it is clear that is not the case. I am very annoyed as there was nothing on the pack stating I am purchasing 17 cigarettes. Will not buy again.

I went to river island clothes shop,on fargate sheffield happy to spend my birthday money on a jacket,when a staff member asked me if she could help,i asked if she could direct me to the jackets in store,she pointed out a couple to me&then a bomber type jacket in the door way in which she rudely announced it wasn't for my age,Cheek! I maybe older 46 but im not that naive to know that,but so un professional to say that to a customer,i walked straight out never to return again! Some training in human resources would be good,get your act together river island.

Bought sterling super kings from co-op and found 16 in the pack instead of 20. Bought next pack in sainsburys only to find 17 in the pack. I asked for 20 on both occasions and was not informed that there is less in the pack and there was nothing on the pack indicating that. Surely this shouldn't,be allowed to happen as these cigarettes as taxed as pack of 20

Sometimes I buy a pack and it has 17 and sometimes 18. ZERO mention on pack.

Read other complaints here. All same. Don't agree it's shop keepers fault for not saying. They can't know either, especially if STERLING don't bother to advertise it on the pack. Which is ridiculous they don't.. Not a way to keep custom!

And the fact it's either 17 or 18. No consistency?! I feel ripped off. Especially when get 17.

Gonna go back to Mayfair.

I as many of the emails I've just read am not happy about the fact that there's no mention on the packaging that you only get 17 in a 20 packets.
I would like a reply with why you can sell 17 cigarettes in a twenty packet, with no mention of the fact that there's only 17.
I'll look forward to hearing from you with a reason why I should stick with your brand.

opened a pack and have spent the last few minuets trying to work how I could have smoked 3 cigarets while driving to work (company veichle) then I googled it. Great I am not barmy or smoking as many as I thought, but wouldn't it be nice if we had been informed
Or even the amount put on the packet, another brand I buy has 19 on the side sterling just cannot be bothered, right will just stick to the other brand and they are cheaper.23

I smoke your brand and I'm very angry that customers have not been told that you've changed the amount of cigarettes that you put into you packets ie 17 instead of 20 this is false advertising and I for one will be getting in touch with trading standards in the morning

Seems I'm a little behind as I dont buy regularly, but have just bought a second pack of Sterling Superkings and found only 17. After googling this found all you other disgruntled customers. Just wanted to add my two penneth. Firstly I asked for 20 cigarettes so was missold. Secondly I agree with a previous complaintant that Superkings are no longer the size they used to be so already this brand of cigarette has been tampered with. More fool you Sterling as people may have suffered the price rise if you had been upfront about it but people do not like cheats and there are plenty of other brands to choose from!

I was told by one shop worker that there are only 17 in my packet when I asked why he mentioned it he told me "because if I don't you can take me to trading standards and challeng the fact you asked for 20 and I sold you 17"
so what's your plan on this to stop pretty much anyone trying to take you to trading standards?

Why are companies now only putting 17 cigarettes in pack? when purchased in shops/stores you ask for 20 but no one tells you that they are only giving you 17.
As if we are not paying enough in tax we are being cheated by pack quantities as well, surely this is illegal!

17 in a Box!!!!!!!
You have a massive cheek to tell us smokers how many to smoke whilst ripping the money out of our hands. Do we not pay enough already?
I will no longer buy these rip off cigarettes.

These cigarettes are extremely dangerous as when you get to near the end of the cigarette the end falls out and stays alight. This has happened to me several times this week alone and I now have a burn mark in my carpet . Sterling dual